战略营销-品牌价值定位工作坊（英文授课）课程特色与背景

- To help marketing people to understand and experience the process of value proposition development for the brand

- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.

课程大纲

1. Marketing fundamentals

Marketing evolutions

Marketing classifications

Marketing challenges

2. VPH introduction

Components

Importance

Applications

3. Target (identification)

Market segmentation

Target identification 4. Consumer insight

What is insights

How to generate the consumer insights

Persona

5. Competitive environment

Competitive analysis

Value proposition mapping

6. Benefits / reasons to believe / discriminator

FABE

Brand positioning descriptio

7. Key success factors of VPH

8. VPH based IMC

课程对象

Marketing supervisors, managers, and directors。

备  注

课程费用:5580元/人